It is no surprise that to how social media has changed our lives, from how we keep in touch with old friends and colleagues to how we get the news. However, for digital marketers, social continues to revolutionise the way to promote the products, interact with consumers and think about ad campaigns.
This is because social media platforms are where consumers are spending a lot of time and have grown sophisticated over the years, giving marketers advanced targeting capabilities and audience data. So, in this scenario making a mistake is a big no, as it can hurt your reputation.
Here are few common mistakes that you need to avoid at all cost.
- Choosing the wrong channel
Not knowing where your audience is, often lead companies to the wrong social media platform which instead of growing their business leads them into a rumble. What works for one business may not work for others, so it is important that you do a research about where your audience might be and then choose the social media platform.
- Not defining the objectives
Planning out a social media strategy without objectives is like a helm-less ship. You need to define your objectives clearly before choosing a social channel and chasing behind likes, shares, and comments. You need to eliminate this social-media-only perspective and align your actions with larger business objectives. Unless you do so from the very beginning, you will not be able to attain the desired ROI from your social media campaigns.
- Ignoring the negative reviews
This is the most important element when you want to generate more ROI and build your reputation. Stop ignoring negative reviews and the quality of your photos and videos as well. Reviews are a good way to know what consumers are saying about your business. Paying attention to reviews, both positive and negative, will help you make necessary changes to your product or advertising campaign.
The above-mentioned are few mistakes which you need to avoid.