If you think that by building a highly optimised website and choosing a good webhost you are on your way to online business success, you are wrong. There is in fact much more to it than these two factors alone. You can have the best of digital marketing agencies publicising your site but if you have poor performing servers, your business will suffer. In fact, studies have shown that online sales can drop by 15% because of low quality hosting.
These issues do not arise if you utilise the services of Blockchain companies to structure and design your websites. Blockchain technology is the latest on the Internet, originally devised for Bitcoins and other crypto currencies but today used in a host of applications. The advantage that you will get is Blockchain is fully secured because of its immutable nature.
Here are some factors that determine the success of your online business.
Excellent Customer Experience
It is natural that while venturing out into online business two things will be uppermost in your mind. One is pricing and the other is marketing. But however attractively you work out these strategies, everything will come to naught if you offer poor customer experience. Customers who find a website too slow or not loading properly will leave your site immediately and tag it solely as your fault.
Hence you should have a solution in place that can perform optimally at normal as well as peak times when there is unusually high volume of traffic during festivals or when special sales plans are being offered by you. There should not be any interruptions in your performance.
Highly Secured Website
Regardless of who is doing the hosting for you, you should insist that your site be highly secured and safe so that both your business and client information is absolutely protected. This is more so for an online business where a customer will enter personal and confidential information like credit card details. SSL certificates and reliable payment gateways are mandatory for e-commerce business. The exponential boom in ecommerce business has led to a heightened awareness amongst customers too of the necessity of always dealing with a fully secured site. Hence, this aspect should be given the utmost importance by you.
Avail Comprehensively Managed Services
With the rising ecommerce sector, hosting companies are today offering a wide bouquet of services that are not limited to just selling a hosting plan or registering a domain name. It has to go beyond that if hosting companies are to stay relevant in this fiercely competitive field. Hence, these agencies are also providing technical web design and development services and creating optimised digital marketing campaigns. This will ensure that you have a maximised online presence and visibility and online shoppers looking for your products and services find your site at the top of results pages of major search engines.
These are some of the important factors that can decide the success of your online business. Remember, the field is very crowded in the ecommerce sector and if you cannot provide top quality customer service, you will be left behind in the race by your competitors.